SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or web page to improve its visibility and rankings on search engine results pages (SERPs). The main goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and appealing to search engines.

Search engines, such as Google, use complex algorithms to determine the relevance and authority of web pages in response to user queries. SEO involves various techniques and strategies to align a website with these algorithms and improve its chances of ranking higher in search results.

Some common SEO practices include:

Keyword research : Identifying and targeting specific keywords and phrases that users are likely to search for.

On-page optimization : Optimizing various on-page elements, such as titles, headings, content, and meta tags, to make them more search engine-friendly.

Off-page optimization : Building backlinks from other reputable websites to increase the authority and credibility of a website.

Technical optimization : Ensuring that a website’s technical aspects, such as site speed, mobile-friendliness, and crawlability, are optimized for search engines.

User experience (UX) optimization : Improving the overall user experience on a website, including factors like page load times, navigation, and mobile responsiveness.

Content creation : Developing high-quality and relevant content that provides value to users and attracts organic traffic.

By implementing SEO techniques effectively, websites can increase their visibility in search results, drive targeted traffic, and ultimately improve their online presence and business outcomes.